Highlights from MICE 2024 in Melbourne
From May 12-14, 2024, we had the incredible opportunity to showcase our products at the Melbourne International Coffee Expo (MICE). This event has always been a highlight in our calendar, and this year proved to be an unprecedented success for us. The vibrant atmosphere and the enthusiastic coffee community made it an event to remember.
Showcasing Our Product Range
At MICE 2024, we proudly displayed our extensive range of milk pitchers, known for their superior and ergonomic design that cater to both professional baristas and beginners. The highlight, however, was our ZP-1 Single Dose Grinder, which impressed attendees with its standout features. The low-retention, sleek design, and quiet operation garnered enthusiastic approval, confirming the ZP-1 as a top choice for those seeking a high-quality, user-friendly grinder.
Connecting with the Coffee Community
One of the most rewarding aspects of MICE 2024 was the chance to connect with our fans and baristas from the region. We were thrilled to see familiar faces and meet new ones, all sharing a passion for coffee. These interactions are invaluable, as they provide us with insights and feedback that help us continue to innovate and improve our products.
Customisation and Creativity
A unique feature at our booth this year was the customization station for our milk pitchers. Attendees had the opportunity to add personal touches to their pitchers, making each one unique. This customization option was hugely popular and brought out a lot of creativity. We saw a range of designs, from intricate patterns to bold statements, reflecting the diverse and artistic spirit of the coffee community.
Celebrating Success
Overall, MICE 2024 was an unprecedented success for WPM. The positive feedback on our product range, especially the ZP-1 Single Dose Grinder, and the enthusiastic participation in our customization station were highlights of the event. We are incredibly grateful to everyone who visited our booth and shared their love for coffee with us.
We look forward to continuing our journey of innovation and connection within the coffee community. Thank you, Melbourne, for an unforgettable experience. See you next year in March!
For more updates and information about our products, follow us on Instagram @wpm.welhome or @wpm.aus or visit our Australia & New Zealand shop here.
